• Disclosure
  • Privacy Policy
  • DMCA Policy
  • CCPA
  • Medical Disclaimer
Friday, January 27, 2023
Smith County News Online
  • Home
  • News
  • Business
  • Technology
    • Crytpocurrency
    • Gaming
    • Gadgets
  • Sports
  • Health
  • General
    • Business Services
  • Travel
  • Press Releases
  • Popular
No Result
View All Result
  • Home
  • News
  • Business
  • Technology
    • Crytpocurrency
    • Gaming
    • Gadgets
  • Sports
  • Health
  • General
    • Business Services
  • Travel
  • Press Releases
  • Popular
No Result
View All Result
No Result
View All Result
Home Technology Gaming

Analysis: Sony Faces Deep-Pocketed Rivals In War Over Future Of Gaming – Reuters

by NewsReporter
January 19, 2022
in Gaming
analysis:-sony-faces-deep-pocketed-rivals-in-war-over-future-of-gaming-–-reuters
Share on FacebookShare on Twitter

FILE PHOTO: Men are dressed as soldiers to promote the video game “Call Of Duty Black Ops 3” at the Gamescom fair in Cologne, Germany August 5, 2015. REUTERS/Kai Pfaffenbach/File Photo/File Photo

Register now for FREE unlimited access to Reuters.com

TOKYO, Jan 19 (Reuters) – Sony Group (6758.T), perched atop the gaming sector, is facing a fresh challenge from cash-rich rivals betting on a next-generation online video game boom as the Japanese conglomerate eyes expansion on multiple fronts, including electric cars.

Microsoft Corp (MSFT.O), a laggard in the generational console battle with Sony, took a major step to position itself for the “metaverse” – a proposed immersive experience where people game, shop and socialise online – with a $69 billion deal for “Call of Duty” developer Activision Blizzard (ATVI.O).

Sony’s shares slumped 13% on Wednesday amid concern Activision titles would be pulled from PlayStation systems.

Register now for FREE unlimited access to Reuters.com

“They’re basically trying to build a monster,” said Serkan Toto, founder of the Kantan Games consultancy in Tokyo. “I don’t think Microsoft is spending $70 billion to become a software provider for Sony platforms.”

The full frontal approach contrasts with Sony, which has made incremental deals and gained praise for building a network of in-house gaming studios that have produced hits such as “Spider-Man” and “God of War.” Analysts say it – and other giants – may now feel pressure to make more deals in response.

Microsoft’s deal for Activision is made possible by its vast array of other businesses, including software and cloud services, with its market capitalization more than 14 times that of the Japanese conglomerate.

Many observers see Activision as a tarnished business after allegations of sexual harassment and misconduct by managers and with its major franchises losing momentum, analysts say.

The developer is “basically a semi distressed asset,” said Mio Kato, an analyst at LightStream Research writing on the Smartkarma platform. “This backward-looking nature to Microsoft’s strategy is what makes us sceptical about their ability to compete with PlayStation.”

PRESSURE TO CONFORM

The deal will likely aid Microsoft’s aggressive expansion of its Game Pass subscription service, which raises concerns Sony will be forced to follow suit. Offering games for a flat fee can eat into sales and erode margins.

“Most analysts have been napping during these developments, cheering Sony’s stronger movies and music business to justify a higher rating,” Amir Anvarzadeh, a market strategist at Asymmetric Advisors, wrote in a note.

Tech giants including Apple (AAPL.O) and Amazon have also advanced into gaming in recent years, but struggled to deliver hits.

Sony, by contrast, has a pipeline of hotly awaited titles including “Gran Turismo 7” and “Horizon Forbidden West”. Microsoft has leaned heavily on the “Halo” series, whose latest instalment was delayed before release in December.

Advances to cloud technology are loosening ties to consoles amid expectation consumers will spend more time playing and shopping in virtual reality and attracting investment from firms like Facebook parent Meta (FB.O).

The change has been compared to the epochal shift to electric and autonomous vehicles.

Sony, which plans to launch a next generation virtual reality headset, is also considering entering the electric car businessto take advantage of its edge in areas including entertainment and chips.

On Wednesday shares in gaming firms including Square Enix (9684.T) and Capcom (9697.T) popped on speculation the Activision deal could lead to more consolidation.

Sony, a Japanese industry champion at a time when many local firms are losing ground to overseas rivals across a swathe of sectors, is seen as one potential buyer.

“Sony may come under pressure to do more M&A,” Jefferies analyst Atul Goyal wrote in a note, adding that “if there are no regulatory bottlenecks, then Microsoft may go after another target in the not too distant future.”

Register now for FREE unlimited access to Reuters.com

Reporting by Sam Nussey. Editing by Gerry Doyle

Our Standards: The Thomson Reuters Trust Principles.

Related Posts

apple-tests-several-new-macs-with-next-generation-m2-chips-–-bloomberg-news-–-reuters

Apple Tests Several New Macs With Next-Generation M2 Chips – Bloomberg News – Reuters

by NewsReporter
April 15, 2022
0

The Apple logo is seen at an Apple Store in Brooklyn, New York, U.S. October 23, 2020. REUTERS/Brendan McDermidRegister now for FREE unlimited access to Reuters.comApril 14 (Reuters) - Apple Inc has started internal testing of several Mac models with next-generation M2 chips, Bloomberg News reported on Thursday citing developer...

the-biggest-gaming-news-for-april-14,-2022-–-thegamer

The Biggest Gaming News For April 14, 2022 – TheGamer

by NewsReporter
April 15, 2022
0

Elon Musk is trying to buy Twitter and Cyberpunk 2077's first expansion won't arrive until next year. We're nearing the end of the week but that doesn't mean that the news has slowed down. We've got plenty of big stories today, the biggest being Elon Musk's attempt to buy Twitter....

Latest Ukraine-Russia War News: Live Updates – The New York Times

by NewsReporter
April 14, 2022
0

Please enable JS and disable any ad blocker

benq-to-showcase-latest-lineup-of-gaming-monitors-and-accessories-at-pax-east-–-pr-web

BenQ To Showcase Latest Lineup Of Gaming Monitors And Accessories At PAX East – PR Web

by NewsReporter
April 14, 2022
0

“Our goal is to provide the most immersive gaming experiences to consumers to allow them to compete at the highest level while having fun,” said Houston Wei. “We look forward to sharing the newest technology and products that we have developed for every type of gamer at every level at...

Smith County News Online

© 2021 Smith County News Online

Navigate Site

  • Disclosure
  • Privacy Policy
  • DMCA Policy
  • CCPA
  • Medical Disclaimer

Follow Us

No Result
View All Result
  • Home
  • DMCA Policy
  • Medical Disclaimer
  • Privacy Policy
  • Disclosure
  • CCPA
  • Terms of Use

© 2021 Smith County News Online

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT