Posted by: Stephen Foster in Advertisers, Agencies, Creative, Finance, Media, News 20 mins ago
Beats by Dre’s newbie with DJ Kerwin Fost is getting loads of attention, maybe because it seems a kind of hybrid metaverse number with Kerwin exploring a metaverse-style universe (if you can have one of those) for Beats’ new Cosmophones.
A middle-aged gent appears two thirds of the way through. Who he? Is it to show that these groovy headphones ($349) are for oldies too?
Using about every film technique known.
Defies analysis but that’s the point. Will doubtless shift lots of Cosmophones.