After the retailer’s partnership with Bitcoin Depot in 2020, it has installed more than 700 of these devices to meet the rise of customer interest in cryptocurrency.
Cryptocurrency is one of the hot topics in finance and it is has an increasing impact on everyday shopping. Last year, Circle K rolled out a total of 700 crypto ATMs as part of its partnership with Bitcoin Depot signed in 2020.
As reported by the news site retailcustomerexperience.com, the ATMs have been deployed across 30 states. Each one of them offers customers the chance to sign up for a crypto wallet to acquire one of the over 30 cryptocurrencies available instantly.
“Our stores are woven into the fabric of the neighborhoods we serve, and having crypto available for sale gives them a compelling incentive to visit our stores. Our crypto kiosks are positioned well inside the box and are near the cash dispensing ATMs that we have in all of our locations,” said Matt Hieb, Vice President of Global Procurement at Circle K, in an interview with the website.
The user can create an account to acquire a specific cryptocurrency wallet, insert cash into the machine and the crypto is immediately transferred to the user’s crypto wallet. According to the news site, the whole process only takes up to two minutes.
“Many customers are curious about how they can purchase crypto, and thanks to some well-positioned information and digital guides on how to use the machines, they have been a big hit. Feedback from customers has been well received and overwhelmingly positive as our stores have provided them a convenient destination for crypto purchasing in our stores,” adds Hieb.
Bitcoin Depot operated just shy of 7,000 crypto ATMs in mid-February, accounting for just 19.4% of the worldwide crypto ATM market, according to coinatmradar.com
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